Market Strategy
Country Song
Market strategy for kenaf, a very new and mostly unheard of plant with over 25,000 different uses, would need to be made well known on a continuing basis to targeted industries and other sales channels.
My approach to this is to promote kenaf to the 3 types of customers. Retail Customers, Supply Customers and wholesale buyers of raw and processed kenaf products and services.
Broad dissemination of kenaf through our books on kenaf, along various sales channels i.e. Amazon, social media, you tube, multiple partner web sites, direct email marketing and this website to close the gap between those who know about kenaf and those that don't.
We will continue along this line making "kenaf" a household word and well known for the many benefits that can be experienced.
I have found an Early Maturing variety(NH-1) that will be grown in the USA in Michigan and Texas for the first time in 2023. Approximately 100 acres in both places with 2 crops of kenaf grown in Texas in one year. Comparing our previous results with Whitten a medium maturing variety and our yields from this new one, we will have some answers to questions with firsthand knowledge.
We are finding out who is ready to add kenaf fiber and/or kenaf wood core as a better alternative to their product line and will add targeted marketing to these industries.
We now have USDA approved lab reports for Whitten kenaf seed oil, kenaf seed meal and kenaf seed flour/powder. A great addition and contribution to the food industry. While ramping up the seed supply and getting seed into the hands of both new and existing customers, seed supply can reach 100-200 times more than the previous year.
With this in mind and our operating basis being to provide fresh and viable seed for farmers, Any seed 2 years old will be used to process oil, meal and flour for local markets. Having personally used each of these products, I know these will become preferred products by local customers and generate a 2 prong approach to increased demand, i.e. more seed for planting and more seed for these local food markets.
I have some fun things to share along this line and I am sure others will see this as an opportunity and want to get involved.
Market Strategy - Supply and Demand
What I see on a regular basis, is the demand for kenaf fiber/wood/seed quantities to range from small to large with a huge jump from small to large.
Seed demand from 100 seeds to a few pounds of seeds to multiple tons of seeds in the U.S.
Fiber/Wood Demands from small samples for testing to one tractor trailer load to 300,000 plus tons from individual parties in the U.S.
The large demands have come from unsolicited searches making me wonder how many others would be reaching out once they discovered kenaf as a valuable resource and its' availability.
Long Term Pilot Market Strategy
1. Find and test ultra-early seed varieties that meet sufficient germination rates and seed yield along with good fiber and wood core quantity and quality. NH-1 starting in 2023 growing season.
2. Test seed harvesting equipment 2023.
3. Test small and large processing equipment.
4. Test seed oil extraction, milling for meal and flour equipment.
5. Contract with partners for seed supply of NH-1 and Whitten.
6. Establish local markets with farmers, and buyers of seed, oil, meal, flour, fiber and core.
7. Track statistics and successful actions in each of these markets and publish results as a guide for others to follow.
8. Continue to fine tune operations and share with partners.
Market Strategy and Strategic Planning
Our Market Strategy is to increase demand and supply at the same time. The timeline for the above include current, ongoing and future plans strategically. In this unsettling and ever changing world we are constantly planning to align with the times and the changes taking place. As we continue to be contacted by new partners who have a demand for the raw materials for their current business we strive to meet these demands with the supply needed. Purchase agreements are met with increasing our activities and products on the supply side to meet their demands.
Our current market strategy above beginning with our books, kenaf seed and processing centers. A simple strategy of creating demand, supply and happy customers.
As new connections are made this market strategy is one that will integrate books, videos, cooperative marketing of seed, fibers and wood core into making new partners in these newly forming local communities.